SEO (Search engine optimization) is the procedure of making a web page which is easy to find, easy to crawl, and easy to categorize. This is just about helping your customers to find out your business from among the thousand other companies. SEO is an elemental part of any digital marketing strategy. This is generally concerned with a holistic move towards driving customers to your business via online platforms. And also, You must ensure the website ranks higher in the SERP (search engine result page). For just giving you an idea on this, let me start with the fact that nearly 14 billion searches online take place every month.
The approach of the Global economy virtually makes every business have an online presence. Can you imagine, if a fraction of those 14 billion searches will happen for your business? Just for getting that standard, your website rank must be higher in the SERP, must perform quite well in the social media marketing, and the PPC (pay per click) activities must be very well along with all other digital marketing tasks.
How does SEO work?
The search engine is not a human being but software which crawls the web page content. So, It doesn’t work like humans; search engines are text-driven. Search engines complete some activities that bring search results like crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. The mark with an excellence count is that you’re calculating components of design, rather than acts of an individual. For example, There are some of the elements which are known to build up a quality score are as follows:
- Website names and URLs
- Page content
- Meta tags
- Characteristics of Link
- Usability and accessibility
- Page design
SEO and Digital Marketing
Probably, it seemed there is no significant difference between SEO and digital marketing approaches. Both execute the same functions and acquire the same skills. Just for marketing needs, different titles have resorted. If you want to understand this, you need to pay a thorough look at these concepts. The figure provided below will clearly show that how SEO is based on a subset of digital marketing.
The SEO people are bounded in bringing the organic hits, while the digital marketers aim at entire online existence (of a company) which goes beyond SEO. In general practice, an SEO consultant will usually look after other areas of digital marketing. And the whole SEO digital marketing service package may be named all under SEO Packages since customers catch this more easily.
The modern trend includes some more services along with optimizing a website and search engine marketing. For example, there are common factors which generally take help of SEO in the function of selecting the right keywords, like blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. And for robust digital marketing and SEO strategy should always be in place.
For learning whole SEO you have to get an internet marketing training. It will be proved helpful for you. And if you want to learn everything about digital marketing Then join Best Digital marketing Course in Delhi.
Advantages of SEO
- It pulls-in quality traffic
- Traffic is more likely to convert
- Also, It increases sales and leads
- SEO can decrease your cost per acquisition
- The most important thing is it does not involve any paid advertising
- Top SEO rankings provide 24/7 promotion
- SEO builds trust and credibility
- This is a long-term strategy
- SEO makes your customers more informed
Are you ready to learn proper SEO you should join an appropriate institute of training, i.e., The Digital Education?